GENERATION OPPORTUNITY NEW NATIONAL POLLING RESULTS

Millennials Plan to Vote in Big Numbers

  • 76% of Millennials plan to vote in the election for President this year.
  • Only 38% believe that today’s political leaders reflect the interests of young Americans.

Biggest Issues for Young Voters

  • 59% of Millennials agreed they will learn more about the policy positions of the presidential candidates in 2012 than they did in 2008, 29% disagreed, and 12% indicated they did not know/could not judge.
  • Which will be the more important to you in casting your vote for President in 2012?
  • 50% – A candidate’s position on issues and a record in public office;
  • 11% – A candidate’s personal characteristics, like charisma and likeability;
  • 29% – They are of equal importance (accepted only this response);
  • 4% – Neither is important / something else;
  • 5% – Do not know/cannot judge (accepted only this response).
  • 47% of Millennials say that the economic policies coming out of Washington are hurting them, 29% said they were helping them, and 24% said they did not know/could not judge.

Struggling Under the Poor Economy

  • 89% of young people ages 18-29 say the current state of the economy is impacting their day-to-day lives(Accepted multiple responses) (Randomized):
    • 51% reduced their entertainment budget;
    • 43% reduced their grocery/food budget;
    • 43% cut back on gifts for friends and family;
    • 40% skipped a vacation;
    • 38% drove less;
    • 36% took active steps to reduce home energy costs;
    • 32% tried to find an additional job;
    • 27% sold personal items or property:
    • 26% changed their living situation;
    • 17% skipped a wedding, family reunion, or other significant social event;
    • 1% other;
    • 8% none of the above (accepted only this response);
    • 3% do not know/cannot judge (accepted only this response).
  • 84% of young people ages 18-29 had planned to but now might delay or not make at all a major life change or move forward on a major purchase due to the current state of the economy(Accepted multiple responses) (Randomized):
    • 38% buy their own place;
    • 32% go back to school/getting more education or training;
    • 31% start a family;
    • 27% change jobs/cities;
    • 26% pay off student loans or other debt;
    • 25% save for retirement;
    • 23% get married;
    • 12% none of the above (accepted only this response);
    • 4% do not know/cannot judge (accepted only this response).
  • 76% believe that the lack of job opportunities is shrinking the American middle class.

On Student Loans

  • 64% of young people ages 18-29 believe the availability of more quality, full-time jobs upon graduation is more important than lower student loan interest rates.

On Health Care

  • 61% of Millennials say the availability of more quality, full-time jobs with health insurance plans is more important than the ability to stay on their parents’ health insurance plans until they are 26.

On Taxes and Government Spending

  • 69% of Millennials agree with the statement “if taxes on business profits were reduced, companies would be more likely to hire.” Only 23% disagree.
  • 65% of Millennials agree with the statement “the economy grows best when individuals are allowed to create businesses without government interference.” Only 25% disagree.
  • 65% of Millennials prefer reducing federal spending over raising taxes on individuals to balance the budget. Only 26% prefer raising taxes on individuals to reducing federal spending to balance the budget.
  • 72% of Millennials would decrease federal spending if given the opportunity to set America’s fiscal priorities. Only 21 percent would increase federal spending.
  • 61% of Millennials would decrease taxes on individuals if given the opportunity to set America’s fiscal priorities. Only 30% would increase taxes.

On Occupy Wall Street

  • Only 26% would prefer protesting Wall Street over working on Wall Street.

For Generation Opportunity, the polling company, inc./WomanTrend conducted a nationwide online survey of 1,003 adults ages 18-29 between July 27 and July 31, 2012. Randomly selected online opt-in panel participants were sent an invitation to the survey via email which included a secure link to the online questionnaire. Quotas were used to ensure the survey was representative of the larger 18-29 year old nationwide population with regard to race, region, and gender. The data were NOT weighted.

The overall sampling margin of error for the survey is ±3.1% at a 95% confidence interval, meaning that the data obtained would not differ more than 3.1 percentage points in 95 out of 100 similar samples obtained.

ON THE DIRECTION OF THE COUNTRY

  • Only 36% of Millennials agree with the statement “generally speaking, things in the United States are heading in the right direction.”
  • 55% are not confident that America will still be a global leader in five years if the USA continues along the same path as the last few years.

ON ENERGY

  •  62% would increase production of domestic American energy sources like oil, natural gas, and coal if given the opportunity to set America’s fiscal priorities.

 ON NATIONAL SECURITY

  • When asked to rank the greatest threats to the national security of the United States, young Americans listed the following reasons: (Randomized List) (Accepted Multiple Responses)
  • 59% – The national debt;
  • 46% – Energy dependence;
  • 43% – Indebtedness to foreign nations;
  • 40% – Terrorism;
  • 33% – Nuclear capable nations like Iran;
  • 3% – Other;
  • 7% – Do not know/cannot judge (accepted only this response).

ON CHINA AS A COMPETITOR AND THREAT

  • 71% of young Americans are concerned that so many American jobs are going to foreign competitors like China.
  • 72% of young Americans agree that with more and more companies leaving the USA in favor of locating their business in places like China and even Canada, President Obama should lower the taxes on American businesses to restore and expand jobs in America.
  • When asked why they thought American jobs are going to foreign competitors like China, young Americans indicated the following reasons: (Randomized List) (Accepted Multiple Responses)
    • 69% – Cheaper wages overseas;
    • 41% – High taxes on businesses in the U.S.;
    • 30% – Too much regulation on businesses in the U.S.;
    • 28% – Lack of opportunities to start and grow businesses in the U.S.;
    • 2% – I do not think U.S. jobs are going overseas;
    • 6% – Do not know/cannot judge (accepted only this response).

ON EFFECTIVE GET-OUT-THE-VOTE (GOTV) TOOLS

  • Which of the following, if any, would make young people more likely to vote? (Accepted multiple responses) (Randomized):
    • 59% – Facebook reminder message;
    • 50% – Text message reminder;
    • 33% – Email reminder;
    • 32% – Public service announcement;
    • 18% – Phone call;
    • 10% – None of the above (accepted only this response);
    • 6% – Do not know/cannot judge (accepted only this response).