Entrepreneurs in VA Deserve the Right to Promote Happy Hours

By March 29, 2018Press Releases


March 29, 2018

Richmond, VA – A Virginia based restaurant owner, Chef Geoff Tracy, has filed a federal lawsuit arguing that Virginia’s outdated happy hour laws violate his First Amendment rights. The lawsuit, issued by the Pacific Legal Foundation, alleges that restrictions on Virginia’s happy hour advertising prevent restaurants and bars from speaking freely about the services they offer.

Generation Opportunity-Virginia (GO-VA), a grassroots organization that advocates for policies that improve the lives of young people, supports Chef Geoff’s effort because entrepreneurs in Virginia have a right to freely promote their business as long as they aren’t encouraging irresponsible consumption.

GO-VA spokesman Jacob Fish issued the following statement:

“Virginia has no business preventing bars and restaurants from advertising happy hours, which are legal in our commonwealth and elsewhere across the country. Local businesses that sell alcohol responsibly should have the freedom to market the same way as their competitors outside of the state.”

GO-VA has created a digital tool that allows users to contact their lawmakers in support of reforming many of the state’s current Alcoholic Beverage Control (ABC) laws so that entrepreneurs have the opportunity to freely earn in the commonwealth.

The group will continue holding a series of “Pints and Policy” events educating Virginians about the outdated ABC policies that hold back businesses in the state. The group is hosting upcoming events in Ashland, Newport News, Wise and Blacksburg.

Read more:

Reforming Virginia’s Outdated Liquor Laws Should be as Easy as ABC—But it Isn’t


Generation Opportunity is a national, nonpartisan movement for more freedom, better opportunities, and a brighter future for all young Americans.

Author Jim Fellinger

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